Jerome

A man with a beard and mustache wearing a black and white pinstriped blazer over a dark shirt. He is also wearing a black and white baseball cap, looking slightly to the side with a neutral expression.

I specialize in turning early-stage concepts into successful market-ready products and brands

Dotson

Creative Direction and Content Strategy

May 1, 2020

Kings Crowning Campaign

Creative campaign showcasing new product line, enhancing social media presence with high-quality content, effective model calls, and strategic sentiment analysis.

Digital Strategy Implementation

October 26, 2020

SHOPVSN

Developed and launched a digital campaign and virtual pop-up shop for small businesses, enhancing global reach through creative UX design and strategic marketing.

Product Design and Development

October 5, 2023

UR Creative Clothing

Launched a tech-enhanced fashion line at UR Creative Agency, transforming travel photos into unique t-shirts and scarves

Product Design and Development

September 20, 2023

EEC Prototype

Developed proof-of-concept art for an entertainment social media app, integrated into a pitch deck to secure funding.

Brand Identity and Positioning

October 5, 2023

BE CLEAN

Developed "Be Clean" brand identity and product labels, launching a national cleaning company's product line for global scale.

See all projects

GALLERY

A man standing in front of a colorful mural, wearing sunglasses, a vibrant patterned short-sleeve shirt, and light-colored pants. He has his hands in his pockets and is looking slightly downward with a relaxed expression. The mural in the background features various geometric shapes and figures

Sam enlisted Jerome as his photographer to narrate his rags-to-riches story. Jerome scouted locations, styled, and shot captivating streetwear images that beautifully captured Sam's vision.

Jerome The Photographer

A black and white photo of a man standing on a basketball court, seen from behind through a chain-link fence. He is wearing a beanie, a long coat with the words 'CHASE YOUR VISION' printed on the back, track pants, and sneakers. The setting appears to be outdoors with bare trees visible in the background.

Adonis enlisted Jerome to style and realize his photoshoot vision. Jerome collaborated with the photographer and included independent Chicago designers. The shoot's success led to features in PhotoVogue, Elegant Magazine, and Solis Magazine.

Jerome The Stylist and Producer

A portrait of a woman with long, dark hair wearing unique, stylish glasses with rectangular lenses. She is looking over her shoulder towards the camera with a serious expression. The lighting is low, creating a dramatic and mysterious atmosphere.

Jerome and Amaka, creative partners in crime, experimented with lighting and studio setups in his home studio, crafting something edgy and unique together.

Jerome The Photographer

A woman standing on a balcony overlooking the ocean on a sunny day. She is wearing a striped bikini top, white wide-leg pants, sunglasses, and a colorful scarf tied around her hair. The sea and sky are bright blue, creating a vibrant and tropical atmosphere

Jerome traveled with friends to Cancun, Merida, and Campeche, Mexico. He kept his camera on hand and captured stunning shots, including a beautiful photo of his friend Eve.

Jerome The Photographer

A man wearing a graduation cap and gown is standing on a rooftop with a cityscape in the background. He is dressed in a blue suit with a striped tie, sunglasses, and a gold brooch on his lapel. The setting includes tall buildings and a partly cloudy sky, creating an urban graduation scene.

Keith asked Jerome to be his photographer for his college graduation. Jerome invited him to his home studio, then they went up to the rooftop and let the magic unfold.

Jerome the Photographer

A black and white photo of a man wearing a leather jacket, a black cap with the word 'Compton' embroidered on it, and a serious expression. He is standing with his hands clasped in front of him, with a poster on the wall in the background

Eric asked Jerome to transform him into EAZY-E for Halloween. With precise lighting, styling, and graphic design, Jerome brought the vision to life

Jerome The Photographer

A man sitting outdoors on a sunny day, wearing sunglasses, a striped short-sleeve shirt with teal, orange, white, and pink colors, and beige shorts. He is holding the frame of his sunglasses with one hand and has a relaxed expression. The background features a body of water and mountains under a clear sky.

Jerome's cousin Nate organized a birthday trip to Valle De Bravo. They sailed on a friend's boat and captured some amazing shots.

Jerome The Photographer

A close-up photo of a man lying down, wearing a textured brown sweater. He has one hand partially covering his face, peering through his fingers with a thoughtful expression. The background includes a pillow and a large green leaf

Feeling bored, Jerome decided to shoot a few compelling self-portraits in his home studio, resulting in creatively captivating images.

Jerome The Photographer

A close-up portrait of a man with a well-groomed beard, wearing a suit and a green tie. He is looking slightly to the side with a confident and composed expression. The background is a solid light green color.

AJ, a recent college grad, wanted to launch his consulting agency and personal brand. He enlisted Jerome to capture headshots and photos, perfectly encapsulating his brand's essence.

Jerome The Photographer

A young man standing by a window with sheer white curtains, wearing a colorful graphic shirt with artistic prints and a beige cap. He has his hands in his pockets and is looking down thoughtfully. The window reflects his image, adding depth to the scene, and the background shows buildings outside.

An ad agency enlisted Jerome to create content and shoot a spring campaign for their client's Kings Crowning new product line on social media. Jerome produced the shoot, scouted and styled models, hired and managed a creative team, and shot the photos. The result was the brand's top 5 most viewed content on Instagram and TikTok.

Jerome The Producer & Photographer

A man lounging on a wooden chair on a rooftop patio, wearing sunglasses, a vibrant floral shirt open at the chest, plaid trousers, and brown loafers. He is holding a cigar and a gold chain, exuding a relaxed and stylish vibe. Next to him on the floor is a decorative yellow briefcase. The setting includes lush green plants and urban surroundings.

Sam enlisted Jerome as his photographer to narrate his rags-to-riches story. Jerome scouted locations, styled, and shot captivating streetwear images that beautifully captured Sam's vision.

Jerome The Photographer

A man lighting a cigar in a dimly lit room, wearing a checkered coat with a fur collar. He is focused on the flame as he ignites the cigar, creating a warm and intimate atmosphere.

Jerome gathered a group of creative friends from Chicago and Atlanta to visually tell the story of his first year in consulting and living in hotels. Jerome creatively directed and produced the shoot.

Jerome The Creative Director & Producer

A man standing barefoot on a beach at sunset, wearing a plaid suit. He is looking back over his shoulder towards the camera, with the ocean and a colorful sky in the background. The scene is warm and serene, capturing a moment of reflection.

Jerome envisioned a unique project, donned a suit, and headed to the beach near his Chicago home at 5 am to capture the sunrise in a stunning photoshoot.

Jerome The Photographer

A man sitting in a crouched position, wearing a black sweater, orange pants, black boots, and a patterned headscarf. He is resting his head on his hand and looking at the camera with a thoughtful expression. The background features a reflective, metallic surface, adding a modern and artistic touch to the scene.

Jerome's friend challenged him to go goodwill shopping, style an outfit, and shoot photos using her silver backdrop in her home studio. Jerome styled the fit, featuring a sweater he made from another shoot. Here's how it turned out.

Jerome The Stylist, Model, and Designer

A man standing on a rooftop patio, wearing sunglasses, multiple gold necklaces, and a vibrant floral shirt open at the chest. He has braided hair with beads and is adjusting his shirt collar, looking downwards. The urban background includes plants and buildings, adding a stylish and modern atmosphere.

Sam enlisted Jerome as his photographer to narrate his rags-to-riches story. Jerome scouted locations, styled, and shot captivating streetwear images that beautifully captured Sam's vision.

Jerome The Photographer

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(01)

Product Innovation

Who: Startups and established companies

What: Struggling to turn innovative concepts into market-ready products

Why: Benefit from a structured approach that ensures product success and market fit

How: I provide end-to-end support in transforming ideas into successful products, including market research, strategy development, and execution of launch plans.

(02)

Brand Positioning

Who: Businesses looking to stay ahead in competitive markets

What: Difficulty in keeping up with evolving market trends and customer preferences

Why: Gain insights that drive product and brand alignment with current market demands

How: I conduct comprehensive market analysis and competitor studies, offering strategic recommendations to align your products and brand with market trends and customer values.

(03)

Creative Direction

Who: Brands and creative industries

What: Need to develop compelling branding and marketing strategies

Why: Elevate your brand’s presence and achieve high engagement with target audiences

How: I craft unique branding strategies through creative direction, competitor analysis, and innovative marketing campaigns that resonate with your audience.

(04)

Process Optimization

Who: Creative and Developement teams

What: Challenges in maintaining efficient workflows and maximizing team productivity

Why: Improve team performance and project outcomes through agile methodologies

How: I offer agile coaching, facilitating requirement workshops, and refining workflows to enhance communication, reduce bugs, and increase overall productivity.

I bring a wealth of experience working with top global brands and companies.

PwC

Microsoft

EXPRESS

American Eagle

Kings Crowning

Celonis

Smaply

VG Cleaning

DePaul University

Vineyard Vines

let’s connect

A black and white photo of a man sitting in a chair with his knees up and one hand resting on his chin, looking to the side. He is wearing a beanie, a light-colored sweater, dark pants, and sneakers.

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I am Jerome Dotson

Jerome

Jerome

Dotson

Dotson

Kings Crowning Campaign

SHOPVSN

UR Creative Clothing

EEC Prototype

BE CLEAN

GALLERY

explore expertise

Skills

Experience

explore expertise

explore services

explore services

Product Innovation

Brand Positioning

Creative Direction

Process Optimization

I bring a wealth of experience working with top global brands and companies.

let’s connect

let’s connect

to inspire innovation & influence culture