Kings Crowning Campaign
Creative Direction and Content Strategy
May 1, 2020
Description
Creative campaign showcasing new product line, enhancing social media presence with high-quality content, effective model calls, and strategic sentiment analysis.
Outcome
We executed a creative campaign for a new product line on social media, providing comprehensive direction, capturing 20 high-quality photos, and producing 10 engaging TikTok videos. This campaign significantly enhanced the brand's social media presence and achieved 62,256 total video views within a $5000 budget, producing the top 5 most viewed content for the brand in the last two years. We also conducted competitor and customer sentiment analysis to craft a unique creative direction, ensuring the campaign's success and maintaining the brand's competitiveness.
